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Cello 40 inch Smart TV with Freesat HD Built in Smart Ultrafast WebOS, Freeview TV with Netflix, Apple TV, Bluetooth, Disney+, Prime Video, 3 HDMI & USB Ports, Made in UK (2024 Model)

23 April 2024
2 mins read

Our Review

Overall, the Cello 40-inch TV seems to have a mixed reception among customers. While some appreciate the value for money and smart features, others have concerns about the picture quality and sound. One customer mentioned that they had to purchase additional bolts for the wall mount, which was an inconvenience.

If you are looking for a budget-friendly option with smart features, this TV might be worth considering. However, if picture quality and sound are a top priority for you, you may want to explore other options in the market. Ultimately, it seems that the Cello TV has its pros and cons, so it’s important to weigh them against your own preferences and needs before making a purchase.

Price: £229.99 - £223.35
(as of Apr 23, 2024 02:14:36 UTC – Details)

From the manufacturer






WebOS Hub

Cello have partnered with LG Electronics to bring you this new WebOS Hub Smart TV. WebOS is the ultra fast and universally popular Smart operating system developed by LG. Now you can browse the web and download all your favourite entertainment apps, allowing you to stream directly to the TV.

Freeview Play

Freeview Play gives you the biggest shows live and on demand, all together in one place and all for free. With over 70 TV channels, HD channels and your favourite on-demand players, that’s a whole lot of something for nothing. Enjoy Freeview Play on the go – in the caravan, motorhome or HGV.


This TV has a built-in satellite tuner with Freesat, so you can enjoy 100% channel coverage and instant access to all Freesat channels. With over 170 channels, there’s something for everyone including your favourite on demand players. It’s all for free as long as you install your own satellite dish.


Connecting a Bluetooth device is simple with this Cello TV. This means you can stream audio from your TV to your wireless speaker, soundbar, or headphones and enjoy high quality sound without the need for untidy cables. Plus, it gives you the freedom to move around the room whilst watching TV.

Complete EntertainmentComplete Entertainment

Automatic AdjustmentAutomatic Adjustment

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Customer Reviews

4.2 out of 5 stars

5.0 out of 5 stars

3.1 out of 5 stars


£157.60£157.60 £329.99£329.99 £349.99£349.99

20D x 73W x 48H centimetres 27D x 113W x 72H centimetres 31D x 145W x 90H centimetres


Android TV




Batteries ‏ : ‎ 2 AAA batteries required. (included)
Product Dimensions ‏ : ‎ 19 x 93 x 55 cm; 7 kg
Date First Available ‏ : ‎ 10 Oct. 2023
Manufacturer ‏ : ‎ Cello
Item model number ‏ : ‎ C40WS
Country of origin ‏ : ‎ United Kingdom

⚡ Lightning-Fast Performance with WebOS by LG – Experience up to 100% faster streaming app performance with our powerful WebOS. Our TVs are equipped with swift operating software that outpaces others, ensuring smooth and seamless navigation for your viewing experience.
🌟 Sleek and Slim Design – Measuring 40 inches diagonally, with outer dimensions of 37 inches in length and 32 inches in height, it seamlessly fits into rooms ranging from your study to your kitchen or living room, adding both style and functionality to your space.
📺 Endless Freeview Play – Explore a world of entertainment with Freeview Play, offering 100+ channels and a whopping 20,000+ hours of free on-demand content. With Cello, say hello to endless entertainment options without any subscription cost.
🚀 Up to 100% Faster App Streaming – Download your favorite apps like Disney+, Netflix, Apple TV+, Prime Video, Paramount+ and BBC iPlayer directly through the web browser using WebOS. It loads apps up to 2x the normal speed for a smooth entertainment experience.
🎶 Wireless Audio – Elevate your audio experience to match the stunning visuals on screen, enhanced further with automatic volume adjustment for a perfectly balanced and immersive auditory delight. Immerse yourself in cinematic sound by effortlessly connecting to external Bluetooth audio soundbars and home theaters.
🕹️Versatile Connectivity Hub – Unleash the potential of your TV with 3 x HDMI inputs, perfect for connecting external devices and gaming consoles. Enjoy the convenience of a central hub for all your entertainment needs.
🤝 Made in UK with 24/7 Customer Support – Choose a British-made Cello TV for peace of mind. With customer service located at Cello’s head office and factory in Bishop Auckland County Durham, help and advice are just a phone call (0333 433 0312) or email ( away. Buy with confidence and enjoy top-notch support for your entertainment investment.

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